Experience design, interaction design, UX/UI
The US Air Guitar Championships called for an epic experience. We created The Wall of Rock experiential installation, so that air guitar fans could show off and share their “airness” in all its slo-mo glory.
Fabrication + installation lead: Ricky Catto
Technology lead: Joe Longstreet
Designed at Moonshot Lab
Original identity system, website, screen printed poster, promotional postcards, print ads, social media assets, environmental signage and projections
KCDW is a week long celebration of the thriving culture and diverse practice of design in Kansas City.
Exhibition conception and design, writing
In 2014 the AIGA Kansas City chapter celebrated its 25th anniversary as a chapter and the 10 year anniversary of The A Awards Gala. That same year, AIGA National celebrated the organization’s centennial. As AIGA KC’s Exhibitions Chair I marked the occasion with a pop-up exhibition featuring a collection of past awards show catalogs.
Exhibition design, poster design, interaction design, wayfinding, fabrication, installation
This small scale exhibition exhibition experience introduces the Barkley visitor to Moonshot Lab. Custom built modular walls display large scale prototypes. New, functional/whimsical wayfinding environmental signage welcomes the visitor to the lab. And, an interactive, proximity-sensitive media wall displays the lab's portfolio. The wall is hung with a large screen TV surrounded by a gallery of analog posters describing Moonshot's latest projects, experiments, and workshop offerings. When visitors approach the wall and place their hand in front of a poster, the screen displays dynamic media associated with the selected project. Video features, photo sets, and rotating GIFs all come to life, supplementing the print pieces with a wave of the hand.
Designed at Moonshot Lab
Event experience design, anamorphic type installation, provocation boards, motion graphic art direction, branding
TEDxKC 2013 was, at the time of the event, the largest TEDx event in the world. We installed "analog interactives" in the lobby of event venue, the Kauffman Center for the Performing Arts: an anamorphic type installation which served as the event photo backdrop and large provocation boards which invited feedback from attendees. The balloon field concept came to life again through animation in the many video elements that ran during the event.
Fabrication lead: Matt Bell
Animation lead: Ryan Housknecht
Branding: Developed with Jeffrey McKee
Designed at VML
Art direction, interaction design, UI/UX
Kashi is a natural food and lifestyle brand that promotes progressive nutrition in their product offerings. As the Senior Art Director overseeing all of Kashi's digital properties, I helped expand a 30 year old brand across multiple channels. Keeping the brand's core position in mind, I helped develop a consistent stream of fresh social content, interaction design (UX & UI), app design, a photo art direction strategy, original video content, and campaign brand identities. Additionally, in 2013, I helped design an innovative online presence that showcases ingredients, healthy living inspiration, and robust recipes alongside product offerings to encourage a holistic adoption of the natural living lifestyle.
Creative directors: Robb Smigielski, Becky Ervin, and Patrick Saunders
Designed at VML
LP and CD packaging, print and digital promotional pieces
Creative Director: Maggie Fost
The Artspace and Continuing & Professional Studies microsites are based upon the architecture of the main Kansas City Art Institute website. The interfaces needed to both establish a connection to KCAI, and speak to a unique audience outside the full time undergraduate student population.
Creative Director: Michael Eppelheimer
Designed at VML
Exhibition design, curation, writing, publication design
This small scale exhibition featured a curated a collection of international graduate student projects around the theme of "Useful Ambiguity" in design practice. We installed the selected pieces as video projections against a window in North Carolina State University’s Allred Gallery. The object labels describing the videos were built as composites in three layers: a digital projection, a printed transparency, and a printed and mounted white paper.
A set of orange folded one-sheets installed on a gallery wall served as the take-away supplement to the exhibition. The sheets contained relevant excerpts from influential texts and original curatorial position language. Visitors collected orange sheets, covered them with a white half sheet, and bound the set with an oversized rubber band to create and customize their own publication.
Collaborator: Samyul Kim
Featured artists: James Auger (with Jimmy Loizeau), Eric Sui, Richard The, Jiyeon Song, Stewart Smith, Michael Kontopoulos, Samyul Kim, JooYoun Paek, and Lauren McCarthy.
Book design, writing
"Slower Now Still" is an original essay about the merits of selective slowness as a design strategy. The text is set in a book produced in triplicate and bound into a single volume. A trio of alternate title pages separate each version. An inverted, perforated french fold inserts an unrelated tangent into the essay to intentionally slow down the reading experience.
Book design, writing, content curation
Soft Target is a handbound book inspired by a case of mistaken identity and a citation I received for consuming food on a Washington DC Metro train. Original text, found articles, and images are curated around the themes of mass transit, crime, and nutrition. The table of contents appears on the cover to forecast the absurd tone of the book, and the index catalogues the peculiar attributes of the narrative.