Microsite design, Facebook app, prize kit, original video content, title graphics, emails
The Health Food Cravings campaign celebrates Kashi's uniquely flavorful offerings. We created a gallery of product photography highlighting the ingredients in Kashi foods, an original content video series profiling taste experts, and a Facebook giveaway to drive awareness.
Role: Art Director at VML
Creative Director: Becky Ervin
Group Creative Director: Robb Smigielski