Art direction, interaction design, UI/UX
Kashi is a natural food and lifestyle brand that promotes progressive nutrition in their product offerings. As the Senior Art Director overseeing all of Kashi's digital properties, I helped expand a 30 year old brand across multiple channels. Keeping the brand's core position in mind, I helped develop a consistent stream of fresh social content, interaction design (UX & UI), app design, a photo art direction strategy, original video content, and campaign brand identities. Additionally, in 2013, I helped design an innovative online presence that showcases ingredients, healthy living inspiration, and robust recipes alongside product offerings to encourage a holistic adoption of the natural living lifestyle.
Creative directors: Robb Smigielski, Becky Ervin, and Patrick Saunders
Designed at VML